Carma creates measurable climate impact while supporting UK veterans.
Founded by Royal Navy veteran Jim Holland and Iain Gurney, Carma helps organisations seamlessly integrate sustainability through verified tree and kelp planting, carbon credits, and plug-in climate solutions that drive real action for people and the planet.
This Christmas, your gift goes further.
Impact: two trees for every bag
For every Christmas Zero Waste Bag, two trees are planted in Africa and Brazil, in partnership with Carma. Together, we’re keeping rubbish out of landfills and incinerators—and restoring forests that support communities and wildlife.
Collective impact
Your bag is part of something bigger. At the end of this campaign, we’ll share the total number of trees planted and the waste reduced thanks to your support.
It’s more than a purchase—it’s a collective step towards a healthier planet.
